Mock Campaigns • 6 / 9
Billboard Campaign
This campaign works as a sequence instead of three separate ads. Each billboard builds anticipation for the next, with the final message landing closest to a Scrub-a-Dub location so the story ends where the action can actually happen.
Billboard Strategy
Each board works alone, but the full idea only clicks when drivers see the sequence unfold.
Concept
Instead of relying on one billboard to do everything, the campaign stretches the story across three placements so anticipation builds in real time and the last board lands with both humor and utility.
Brief
Create a billboard campaign that promotes Scrub-a-Dub locations and makes the brand feel quick, satisfying, and visually memorable.
Insight
Drivers love the instant transformation of a clean car, and the closer the reward feels, the easier it is to act on impulse.
Idea
Build a sequential billboard story where the final reveal appears nearest the wash, turning proximity into part of the joke and part of the sell.
Billboard Sequence
The campaign is less about isolated executions and more about pacing. Every board pushes the driver one step closer to the payoff and to the nearest Scrub-a-Dub location.
Open the sequence with a visual and line that creates curiosity without giving the full story away.
The middle board moves the joke or visual premise forward so drivers know the final beat is still coming.
The last board lands nearest the wash itself, so the story ends exactly where the driver can act on it.
